So a while ago I was wandering down Regent Street and I spotted this chilled looking shop which I thought I should have a little look in.
This shop is a secretive gem. Hidden behind plain walls is this secretive, understated store that manages to place itself somewhere between humble and sassy. As niche as it seems to be, the products inside will suit all manner of styles and personalities.
The appearance of the shop looked like they had raided Ikea, and they were only planning on staying for a couple weeks. It was very minimalist, white, earthy, old school, homely, spunky, different, down to earth sort of shop. It seemed like the sort of shop that would recycle.
It sells mainly own-brand products along with brands such as Nike, Vans etc.
Lots of pretty nail polishes, delectable stink-making things, fabulous bags and shoes in a wide range of designs and styles.
It is proving very hard to describe this shop. It seemed packed but sparse, niche but largely-pleasing, modern but old-fashioned. I think I have decided that it is simply a unique and different way to display largely mainstream products. In this context, ‘mainstream’ refers to the idea that it will be loved by everyone, so I suggest you go and check it out. I really recommend having a look in a store though, because the website simply doesn’t do it justice.
If you aren’t a UK dweller, they have stores in many other countries including France, Germany and Belgium. If this is relevant to you,then bonjour, hallo and both of those to you.
This is the first time I have posted about a specific shop so please let me know if you like it and want me to do more like this one!
Love you (seriously)